Search engine optimization or SEO for short is an absolute must for a 21st century business. ALL successful businesses from Amazon right down to your local tradesmen use the internet and specifically use SEO to get their name and business in front of their clients. It is safe to say that any business that doesn’t take their web presence seriously will slowly wither and die a slow painful death from lack of customers. Don’t let this be your business. Call our SEO company today!
Successful business owners know that video is a powerful way to drive traffic to their website as well as to their physical location. YouTube is especially effective as it is owned by Google. With that being said, it ranks on Google rather easily and most importantly, quickly, in the Google search results. YouTube generates Google billions of dollars as it is the most successful banner serving platform in the world. Let us help you and your business flourish with YouTube advertising
It’s a fact that all successful businesses have social media accounts such as Facebook, Twitter, Instagram and Pinterest as well as a myriad of others. It’s a great business practice as most of your customers use these information sharing platforms as well. And just as importantly, Google, Bing and Yahoo recognize this and when your website is linked to these accounts it helps it rank a lot better. In the search engine’s eyes, it looks like a viable, active business. We are here to help your business with it’s social media SEO needs
Did you know that between 60% and 70% of web users click on the first five positions on the Google search result pages? What that means for you and your business is this, out of the BILLIONS of web pages, if they are not listed on the first page of Google, they may as well not exist and are invisible. Don’t let this be YOUR business. CALL US TODAY!
Did you know that way over 50% of web searches come from mobile devices? Also, did you know that Google serves up two different search results, one for desktops and one for mobile devices? Did you know that on April 21, 2015, Google started to severely penalize websites that were not mobile friendly? WE ARE MOBILE SEARCH SPECIALISTS. CALL TODAY!
Like politics, all business is local. Unless you are an online retailer like Amazon, you must have a local listing. Google Walmart or Home Depot. Chances are your local store will have a listing in the organic search results as well as a map listing. Your business needs to operate the same way. WE ARE YOUR LOCAL SEO EXPERTS. CALL TODAY!
Do you know why we mention Google and not Bing and Yahoo? The reason is this. Google dominates the other search engines with 75% market penetration. When your website is properly optimized for Google, in most cases it will rank well in Bing, Yahoo and any other search engine.. IF YOU WANT YOUR BUSINESS WEBSITE TO RANK WELL, CALL US TODAY!
We move your website from a bad neighborhood to a good one! Anywhere other than a page one listing is a “bad neighborhood”. We also help your business with geo targeting meaning potential customers can find your website in your marketing area. Call us today about our exclusive seo packages
Video is a must do for the success of your business. Imagine having a video ranking for every town in your market area. We are specialists in this type of advertising. Potential customers will click on a video in the Google search results before a regular organic listing. Call us today about video advertising.
Google maps is the listing just after the paid listings on the Google search results. You will find up to three businesses there. This is an awesome place to be! However, we can not guarantee this for your business but using our special techniques will make it more likely your business will show up there.
Remember in the 1980’s and 1990’s the yellow pages were huge and voluminous. It’s now just a shadow of itself and in 2019 the paper version will be abolished and replaced in full by the digital version. That consists of local listings which are ineffective as you have to go to the digital version of the phone book and search. It is a Byzantine process that cannot compete with Google, Bing and Yahoo. It is also extremely expensive. Hiring a search engine optimization expert is a more common sense idea in today’s hyper competitive business environment.
When pay per click advertising was introduced in the early 2000’s, it was affordable for just about any business to use. Some clicks were only a few cents! That has since changed. Google Adwords brings in their parent company BILLIONS of dollars a month and clicks can sometimes be in the tens, and sometimes hundreds of dollars in extremely competitive industries. This is not practical for most small, medium and sometimes large businesses. A far better strategy would be an SEO campaign dominating a business area with organic listings, videos and social media.
The newspaper industry is dying. Legacy newspapers like the New York Times, Washington Post and the Boston Globe are just a shadow of their former selves. Not that many years ago, the Sunday paper weighed several pounds! It was chock full of news as well as a huge quantity of ads large and small from from all types of businesses. There were also tons of inserts. It’s not that way anymore. However, a few stalwart businesses continue to throw money at print advertising. A smarter course would be to hire an SEO expert. It would be far more cost effective.
Have you noticed that in the last ten years, the volume of junk mail delivered to your home or business has declined to a great degree. This is not your imagination. It has become prohibitive to send just a few hundred fliers out to your marketing area. The cost of producing the mailer and the postage to send them is prohibitive for many businesses. And the sad thing is, most of this advertising is thrown away. Yet some business owners still persist in sending out direct mail where promoting their business online would be a better choice and far more effective.
Keywords are one of the most important parts of an SEO strategy. They are what you want to be “famous” for. They certainly include the name of your business but also the tasks that you perform as well as location keywords such as city+ kind of business such as Leicester MA plumber. After examining many business websites, it is still surprising to see the lack of keywords describing the business.
In Google’s eyes, content is king. Your business website should have articles from three hundred to five hundred and even one thousand word articles describing what the name of your business is as well as what it does. These articles should be sprinkled with the keywords that describe your business in a one to two percent density. Well written articles are the first step to ranking on the first page Google.
70 Gold Star Boulevard
Worcester, MA 01606
Steve Ferguson Search Engine Marketing | Worcester SEO
70 Gold Star Boulevard
Worcester, MA 01606